Tag: Audience Engagement
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What A/B Testing Teaches Us About Smarter Marketing
There’s a word in marketing that fills our strategic hearts with joy: A/B testing. Why? Because A/B testing embraces one of the most human truths in business: you’re going to make mistakes, and that’s okay. It’s necessary.
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Humanizing Your Brand Starts Here: The First Steps
You have to acknowledge something important: you are human, and humans make mistakes. No matter how much you fight to become “perfect,” it’s simply unrealistic. Chasing perfection puts a mask over your face, and eventually, over your brand too. We suck sometimes at writing but we honor our effort. 🤓