Tag: Honest marketing

  • Raw vs. Planned: What Makes Social Media Content Perform Better?

    Raw vs. Planned: What Makes Social Media Content Perform Better?

    Let’s clear that up: we’re not suggesting you post randomly or ditch your marketing strategy. Even when you post spontaneously on your account, you’re likely doing a quick mental scan before hitting “share.”  You wouldn’t post something embarrassing, would you?

  • Skipping Steps in Marketing? Are You Sure?

    Skipping Steps in Marketing? Are You Sure?

    This might be a controversial statement, but here it goes: Most small to medium-sized businesses skip the planning phase of their marketing efforts. Why? There are many reasons: Some believe it’s too expensive. Others think it’s a waste of time. Some feel it’s unnecessary or assume it’s easy.