CONTENT served weekly!
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Text Bite: ExpelliBRIEFus!
Sometimes we get a brief. Other times, we get a vibe. And every so often… just silence.
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If The World Should End, Would You Need a Marketer? Yes!
Would marketers be useful at the end of the world? Absolutely. Discover why strategy, communication, and creativity make marketers essential—even in an apocalypse.
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Small Businesses: Improve Your Digital Presence for Free!
Building a million-dollar digital presence doesn’t require a million-dollar budget. In fact, we suggest you run from anyone who tells you otherwise.
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Text Bite: A 24/7 Sales Pitch vs. Value-Driven Content
Text Bite: A 24/7 Sales Pitch vs. Value-Driven Content Your followers didn’t sign up to be bombarded with product announcements. They’re looking for connection! Sure, there is a posting cadance for those, but not all the time.
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How User-Generated Content Can Transform Your Brand Into a Human Connection
User-generated content (UGC) is more than just a marketing buzzword; it’s a genuine sign that people are falling in love with your brand. When customers voluntarily create content featuring your products or services, they’re essentially becoming brand ambassadors, providing social proof that money can’t buy.
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Text Bite: Clarity Over Volume
Text Bite: Clarity Over Volume The loudest voice in the room isn’t always the one people remember; it’s the one that makes the most sense.
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How to Work with People Who Are Unfamiliar with Marketing
Every marketer, advertiser, and content manager has faced this challenge: How do you effectively collaborate with clients who don’t speak marketing language?
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Text Bite: Check Your Brand Message!
Text Bite: Check Your Brand Message! Real talk: If your brand only shows up when the budget does, it’s time to revisit your message.
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3 Ways to Make Your Marketing Message Hit Home
3 Ways to Make Your Marketing Message Hit Home We love a good drama, and humans crave strong emotions in storytelling.
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Raw vs. Planned: What Makes Social Media Content Perform Better?
Let’s clear that up: we’re not suggesting you post randomly or ditch your marketing strategy. Even when you post spontaneously on your account, you’re likely doing a quick mental scan before hitting “share.” You wouldn’t post something embarrassing, would you?
Want to talk more?