If The World Should End, Would You Need a Marketer? Yes!

We can already hear the eye rolls.

But let us put your mind at ease with three simple words: strategy, communication, leadership.

Marketers are warriors. They’re always thinking about how to attack or defend their territory strategically. In an end-of-the-world scenario, they could play a critical role: figuring out survival plans, communicating clear action steps, persuading people not to panic, and finding creative ways to use limited resources. The possibilities are endless.

And let’s be clear—marketers aren’t just “the people who post memes on Instagram.” They’ve spent years studying human behavior, analyzing trends, and mastering the art of persuasion. If you need someone to rally the last group of survivors, build trust among strangers, or convince people to share resources without turning into cannibals, guess who you’re calling?

A seasoned marketer or CMO could easily sit at the strategy table with military leaders, mapping out scenarios. Another could cut through the communication clutter, delivering simple, clear instructions before chaos spreads faster than a TikTok trend.

Imagine a marketer in the apocalypse: ‘Before we light this campfire, let’s A/B test which smoke signal gets more attention.

But what if the planet does meet its end?

Here’s the thing: even if survival isn’t an option, marketers are storytellers. They’d find ways to comfort people, spark hope, and turn the darkest moment into a shared human experience—because stories matter until the very last page.

Now, if there is a chance of survival, marketers will be essential. Period. And so will everyone else. Doctors, engineers, cooks, farmers… and yes, even Brenda from the social media team. No one is useless when the goal is to rebuild.

So what’s your take? Would you want a marketer in your end-of-the-world squad? Drop your thoughts—we’re dying (pun intended) to know.