Category: Honest marketing
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How to Brief a Designer When You’re Not a Creative
Briefing a designer when you’re not a creative can feel intimidating. You might think, “They’re the expert, I’ll just tell them what I like.” If your feedback sounds like “make it pop” or “I just don’t like it,” that’s an expensive approach.
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If The World Should End, Would You Need a Marketer? Yes!
Would marketers be useful at the end of the world? Absolutely. Discover why strategy, communication, and creativity make marketers essential—even in an apocalypse.
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How to Work with People Who Are Unfamiliar with Marketing
Every marketer, advertiser, and content manager has faced this challenge: How do you effectively collaborate with clients who don’t speak marketing language?
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Skipping Steps in Marketing? Are You Sure?
This might be a controversial statement, but here it goes: Most small to medium-sized businesses skip the planning phase of their marketing efforts. Why? There are many reasons: Some believe it’s too expensive. Others think it’s a waste of time. Some feel it’s unnecessary or assume it’s easy.
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What A/B Testing Teaches Us About Smarter Marketing
There’s a word in marketing that fills our strategic hearts with joy: A/B testing. Why? Because A/B testing embraces one of the most human truths in business: you’re going to make mistakes, and that’s okay. It’s necessary.