Tag: Small Business Marketing
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How to Brief a Designer When You’re Not a Creative
Briefing a designer when you’re not a creative can feel intimidating. You might think, “They’re the expert, I’ll just tell them what I like.” If your feedback sounds like “make it pop” or “I just don’t like it,” that’s an expensive approach.
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The Best Super Bowl Ads of 2026 (And Why They Worked)
I watched all 47 Super Bowl ads this year – so you don’t have to – and rated them through the lens of a content strategist.
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Text Bite: Attention without intention = noise.
It’s 2025, and I still hear this phrase tossed at creative teams like it’s a strategy. The problem? Eye-catching means different things depending on your audience.
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Small Businesses: Improve Your Digital Presence for Free!
Building a million-dollar digital presence doesn’t require a million-dollar budget. In fact, we suggest you run from anyone who tells you otherwise.
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Text Bite: A 24/7 Sales Pitch vs. Value-Driven Content
Text Bite: A 24/7 Sales Pitch vs. Value-Driven Content Your followers didn’t sign up to be bombarded with product announcements. They’re looking for connection! Sure, there is a posting cadance for those, but not all the time.
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How User-Generated Content Can Transform Your Brand Into a Human Connection
User-generated content (UGC) is more than just a marketing buzzword; it’s a genuine sign that people are falling in love with your brand. When customers voluntarily create content featuring your products or services, they’re essentially becoming brand ambassadors, providing social proof that money can’t buy.
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Text Bite: Clarity Over Volume
Text Bite: Clarity Over Volume The loudest voice in the room isn’t always the one people remember; it’s the one that makes the most sense.
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How to Work with People Who Are Unfamiliar with Marketing
Every marketer, advertiser, and content manager has faced this challenge: How do you effectively collaborate with clients who don’t speak marketing language?
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Humanizing Your Brand
Can a Brand Be Human? Let’s Find Out! Welcome to HuLike’s very first blog post. We’re beyond excited to finally hit publish. It’s been a journey just getting started, but here we are: staring at the blank page, trying to fit in with the big spenders. We’re not afraid haha, really, we’re not.
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Branding Goes Beyond Your Social Media Profile
Ah, yes! We’ve all seen our fellow marketers talking about this topic, and we couldn’t agree more: the conversation needs to continue. Educating our audience, clients, and community about this topic is essential, because it burns our eyes out!