Tag: ai in marketing
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Copy-Pasting AI Content to Your Social Channels? A Warning
I understand that the heading of this post is a bit alarmist, but is it? Many of us are using our friendly AI co-pilots to increase our productivity and reduce time spent on operational tasks like preparing spreadsheets, writing post descriptions for social media, building code, and designing graphics, just to name a few. I’m…
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Text Bite: The Only AI Tools I Use
3 AI tools handle 90% of my content work: ChatGPT, Claude, and Perplexity. Here’s how I actually use them. There are many more out there, but if you’re a content marketer, these three are more than enough to get started. First, ChatGPT. I use it mainly to brainstorm ideas, synthesize information, and get quick drafts. …
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AI for Beginners: What You Should Learn First
The biggest mistake people make with AI? Asking it to do everything instead of helping you do your best work. A Little History First The idea of AI dates back to the ancient Greeks, who dreamed up “automatons,” or objects that could move by themselves. Since then, the concept evolved through brilliant minds like Leonardo…
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Will AI Kill Creativity in Marketing?
So, will AI kill creativity in marketing? Short answer: No, but it depends on how you use it. Here’s the thing: AI has opened incredible doors for marketers. It helps us explore new ideas, expand our thinking, and push boundaries faster than ever before.
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How Human Is Your Brand? A 5-Step Honesty & Empathy Framework to Evaluate Your Audience Connection
This framework will help you evaluate how well you’re connecting with your audience by focusing on their pain points, challenges, goals, and interests (not just your products or services).
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Why AI Governance and Humanized Marketing Make the Perfect Match
At first glance, AI governance and humanized marketing sound like an odd couple. One lives in the world of policies, data ethics, and decision frameworks. The other thrives on emotion, empathy, and storytelling.
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Sometimes It’s Not About Marketing: A Real Case Study
Sometimes marketing problems aren’t about marketing. See how HuLike boosted engagement by 60% by fixing workflows and humanizing processes.