I understand that the heading of this post is a bit alarmist, but is it?
Read more: Copy-Pasting AI Content to Your Social Channels? A WarningMany of us are using our friendly AI co-pilots to increase our productivity and reduce time spent on operational tasks like preparing spreadsheets, writing post descriptions for social media, building code, and designing graphics, just to name a few.
I’m also utilizing AI for some of these tasks, and I admit I went a bit overboard at the beginning. It all looked amazing when I managed to write an entire social calendar in seconds after sharing my marketing documents with AI. Production time got reduced significantly, and it gave me more time to polish design work, scheduling, or prepare the next campaign.
However, everything took a turn after I started noticing some patterns. I noticed that some posts online sounded a bit like mine: same sentence structure, word choices, phrases, line breaks, and even tone.
My jaw dropped.
My ink heart broke. You see, I’m passionate about creating, whether it is a short story, a novel, an email, or a single social media post. The planning and building of content is a big motivation driver for me. So, when I started to notice these coincidences, I knew something was wrong.
My manager was the first one to notice something was off when we started using AI to draft our post descriptions and copy in general. He couldn’t determine exactly what it was at first, but when evidence started to show, we finally named our situation.
The AI writing style was everywhere; only a few brands are aware of this situation and have preserved their voice even when AI writing was at its peak.
Even with an AI humanizer, the final product required plenty of edits. In my experience, the humanizer meant odd sentence structure and an overwhelming use of colloquialisms. However, the AI writing style was still present.
You might say: “Well, what’s the big deal if everybody is doing this?”
You have a point, but what I realized is that tone of voice is exceptionally important for any brand.
Can you imagine if all humans had the same voice? (Women and men included.)
Can you imagine if we had the same identity? That we all had the same face?
This would be an amazing idea for a sci-fi novel, if there isn’t one already, but this does feel like a post-apocalyptic scenario.
This is risky for brands, at least for the ones that take themselves seriously. The AI writing style and tone are bleeding into almost every brand we see, and that is undermining their intention.
If all brands sound the same, only the ones true to their essence will prevail in a sea of sameness.
On the other hand, there is a way to keep your writing intact while still collaborating with AI. It takes more time, but it’s the only way. I stopped the machine voice from interfering with brand identity.
If you are curious what that is, stick around until April 22nd. I will reveal what I know.
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