Author: Aaron Nava
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Text Bite: The Only AI Tools I Use
3 AI tools handle 90% of my content work: ChatGPT, Claude, and Perplexity. Here’s how I actually use them. There are many more out there, but if you’re a content marketer, these three are more than enough to get started. First, ChatGPT. I use it mainly to brainstorm ideas, synthesize information, and get quick drafts. …
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AI for Beginners: What You Should Learn First
The biggest mistake people make with AI? Asking it to do everything instead of helping you do your best work. A Little History First The idea of AI dates back to the ancient Greeks, who dreamed up “automatons,” or objects that could move by themselves. Since then, the concept evolved through brilliant minds like Leonardo…
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Will AI Kill Creativity in Marketing?
So, will AI kill creativity in marketing? Short answer: No, but it depends on how you use it. Here’s the thing: AI has opened incredible doors for marketers. It helps us explore new ideas, expand our thinking, and push boundaries faster than ever before.
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How to Brief a Designer When You’re Not a Creative
Briefing a designer when you’re not a creative can feel intimidating. You might think, “They’re the expert, I’ll just tell them what I like.” If your feedback sounds like “make it pop” or “I just don’t like it,” that’s an expensive approach.
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The Best Super Bowl Ads of 2026 (And Why They Worked)
I watched all 47 Super Bowl ads this year – so you don’t have to – and rated them through the lens of a content strategist.
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5 Game-Changing Tips to Boost Your Content Strategy in 2026
I want to take this opportunity to share five practical tips to strengthen your content strategy in 2026 and make sure it’s actually working toward a specific goal. The AI revolution is still unfolding. There’s more information than ever, countless tools at our fingertips, and no shortage of “gurus” claiming “this social media strategy made…
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Text Bite: Thank You, Truly!
You showed up with me, and for that – I’m grateful!
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Brand Positioning: The One Thing Most Businesses Skip (But Shouldn’t)
Learn why brand positioning strategy is essential before you promote your business like crazy. Discover how to clarify who you are, what you do, and why customers should remember you; plus real examples and practical tips to stand out in a crowded market.
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Watch: Keep Your Voice!
AI is everywhere, but where does our voice go in all of this?
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Text Bite: What a Boat Trip Taught Me About Teams
Last weekend in Puerto Escondido, something unexpected happened. Yes, the ocean was beautiful.Yes, the dolphins were unforgettable.But the real moment happened inside our group. We’re all very different people.Some of us like to plan everything.Some… don’t plan at all 😅Some like early mornings. Others live for late nights. And during the trip, those differences collided…